Is Your Website Client Friendly?

1. Make navigating easy: Keep it simple to move through your website, making a user overwhelmed with all the possible directions can be confusing and decrease from your message.
2. Know when you need help: While a website is easy to create, a great website take knowledge experience and a desire to keep updating to bring people back. Unless you want to make the time commitment, find an expert to make you look your best.
3. It's got to be about change: Make sure your information, pictures and news changes regularly to keep users coming back for more. Post pictures of new pets, puppies, kittens, senior pets, dental patients or great cases to get those clients coming back again, and again.
4. Do have a strategy - what do you want to accomplish? What do you want users to think and feel when they are on your site? How will you expand and get clients to return. Plan these points out before your start.
5. Get serious - more and more pet owners choose their pet's services and products through the web. Do consider that this may be the first exposure to your practice for potential clients; it needs to be sharp, well constructed and inviting them to come to the practice.
6. Get your links - do provide other resources, websites you recommend, information sites that share your common practice philosophy, and ways to contact your practice with questions and comments.
7. Email isn't a bad idea - consider having people sign up for an email newsletter.
8. You have a story - tell it - share your story about how you became this wonderful practice and what you have learned along the way that would make you and ideal veterinarian for their pet. Just make sure it's professional and not too personal.
9. Security - don't forget it, make sure you have it. Consider an online store after you have tackled the security part.
10. Speak the language - Of your clients that is! Avoid too much jargon, cut down on the DHLPP, FVRCP, OHE and dial up the CARE.