Volume 3 - Issue 7                                                 October 2007

In This Issue

Is Your Website Client Friendly?
 
Exam Room Tip
 
Busy Boarding Season
 
Dr. Nickerson Wins Award

 

Is Your Website

Client Friendly?

Sheila 

Sheila Grosdidier, BS, RVT

Do you wonder if your website is client friendly? Take this quick assessment and find out. And there are 10 things you can do to shift into fast gear on the technology superhighway.
Read More...

 

Upcoming Seminars

It's What's Up Front That Counts... And More!

11/4 - Columbus, OH
11/11 - Boston, MA
12/12 - Albuquerque, NM
1/9 - Oklahoma City, OK
1/13 - Rochester, NY
2/3 - Madison, WI
4/13 - Seattle, WA

Smart Moves For Technicians

11/4 - Orlando, FL
12/9 - Lansing, MI
1/27 - Indianapolis, IN
4/6 - Toronto, Ontario

Principles of Veterinary Practice Management

2/24/08 - Raleigh, NC

HR Boot Camp

Nov 7-8 - Chicago, IL
Nov 28-29 - Dallas, TX
Feb 27-28 - Orlando, FL
Mar 12-13 -Bay Area, CA

 

Quick Links

 

The monthly Financial Tip and QuickBooks Tip are courtesy of Burzenski & Company, P.C., Certified Public Accountants and Financial Consultants.

Gary I. Glassman, CPA, is a partner in the firm. Melody Mann Fox is the Director of Client Services, specializing in Veterinary Medicine.

Burzenski & Company, P.C.

 

 

To Contact Us:

VMC, Inc.
30792 Southview Drive
Suite 200
Evergreen, CO 80439
Phone: 303-674-8169
Fax: 303-670-3899

eMail: vmc@vmc-inc.com

Website:
www.vmc-inc.com

VMC logo

 

 News from VMC, Inc.

 

mark I hope you've had a busy and prosperous year so far. Now it's time to think about that end of the year stuff. Does business slow down in November and December? Have you tried a senior wellness program? We have an entire senior wellness program that makes this process relatively easy. It comes complete with a step-by-step approach to implementing the program and marketing materials. Everything you need is on a CD so that it's easy to customize for your practice. Call our office for more information.

Our HR Boot Camp is receiving rave reviews. We expanded it to two days because we couldn't cover everything we wanted to in a day and a half. We have expanded the legal aspects, cover "everything you didn't want to know but need to", and discuss many different retention strategies. This new format also allows attendees to have dinner together and engage in some pretty intense table discussions.

Monica has developed a new seminar for practice managers and practice owners; it's called Principles of Veterinary Practice Management and will be awesome. Check it out!

I am sorry to report that Dr. Mary Ann Vande Linde will no longer be a part of the VMC team. Mary Ann is pursuing some other interests but she will always be a part of our team - at least in our hearts. Best wishes to you, Mary Ann!

  Monica should be welcoming that new baby any day now, we'll keep you updated.

Sheila and I are enjoying our partnership and even plan on publishing a new book. So it looks like a busy end of the year for all of us. Let's finish this year by making it the best year yet!

Mark Opperman
President, VMC Inc.

Let us hear from you - tell us what you'd like to see in future issues. You can contact us at vmc@vmc-inc.com

 

 

October Exam Room Tip

by Mary Ann Vande Linde, DVM

  Successful Exam Room Communication -

A Continuing Series - Step 3: Diagnosis

  Mary Ann At this stage, open ques- tions (i.e. what, when, where, etc) are vital to help you know how much the pet parent understands about their pet's needs and to help focus the pet parent on your area of concern. You should spend about 60% of the time talking at this stage.  

  Our goal is for the client to say it was the best physical exam they ever had. During the exam, use the otoscope and ophthalmoscope. This serves several purposes. It assists with the exam and looks more professional. Also, it will train the pet for future visits and you may find something if you look.

  Ask an open question to clarify areas of concern you find or that are expressed by the client. For example, if the client expresses concearn over a small area of hair lost, delve deeper with questions such as "How are you currently treating this area?", "How often does she get a shampoo and bath?", "What products are you using for both?" Your interest and responsiveness raises their desire to listen to you. Lifestyle questions are good.

  Does the client see the connection between their concern and your diagnosis? Open questions will get you there faster. Repeat their words and clarify their questions vs. assuming.

 Difficult situations may need further questioning to enable you to assess the client's fram of mind about their pet's condition. One tool you can use is the BATHE technique:

    B    

BACKGROUND

 

" What is going on in your life?" will elicit the context of the client's visit

    A   

AFFECT

 

" How do you feel about what is going on?" allows the client to report current feelings

    T   

TROUBLE

 

" What about the situation troubles you the most?" helps the doctor and client focus on one aspect of the problem.

    H   

HANDLING

 

" How are you handling that?" gives an assessment of how the client is functioning.

    E   

EMPATHY

 

" That must be very difficult for you."

(Click Here for the full series with all 6 tips)  

 

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Get Ready for the Busy Boarding Season

Monica Dixon Perry Now is the time of year to begin planning for the busy boarding season.   As we approach the holiday season, clients will start making boarding reservations if they have not already.   It's important if you offer boarding services to plan in advance so that this revenue center can be as successful and profitable for your practice as much as possible. Here are some quick and easy steps to get you off to a great start.

Read On...

 

 

Local Veterinarian Wins National Award

(From Press Release)

  Dr. Thomas Nickerson of Trinity Animal Hospital in Weaverville, CA has been named as the Western Regional recipient of the "Thank Your Vet for a Healthy Pet"(SM) contest, sponsored by Morris Animal Foundation (MAF), Merial and Bow-Tie Inc. Publications. The nationwide short essay contest honors America's veterinarians for their skill, dedication and commitment to ensuring that pets are healtheir, happier and living longer lives.

  Dr. Nickerson was chosen from over 1,100 participants with an essay written by Cherie Bradley, a veterinary technician at Trinity Animal Hospital. Dr. Nickerson will receive the award at the Western Veterinary Conference February 19th, 2008 in Las Vegas, NV.

  This essay truly illustrates the commitment and passion that veterinarians have to helping pets live happy and healthy lives. To learn more about the contest, go to www.thankyourvet.org.